Online Session: Most businesses feel like their marketing is out of their control and it’s lonely making those decisions without experience. Other business owners struggle with marketing and finding ways to get their brand to stand out with a small budget. They’ve developed a reliance on using FB ads to get to their desired audience…

By the end of this webinar, you will understand how to identify gaps in the market for your goods or services. You will know the key thing that sets your business apart from everyone else, and how to capture and define your niche, audience, and your unique offering. WHAT YOU WILL LEARN: • How to…

Online Session: Do you know if you have enough cashflow to ensure your business keeps afloat? As they say, ‘cash is king’, so it’s vital that you stay on top of your business cashflow requirements. This interactive session provides a practical explanation of cash flow management and planning. We will cover why cash flow is…

Are you struggling with which social media platforms are best for your business? Are you wasting too much time or money and not getting the results you desire? Social Media Marketing will help you understand who your target customers are and which platforms to spend your valuable time on. This webinar is an interactive session…

It is common for small businesses to develop their brand on the go, and as they test who is interested in their product or service. Once you can clearly define your product or service and who wants it, you can then develop a long lasting, robust brand. This Webinar is designed for those business owners…

A lot of small businesses are looking to take the next step and grow their business into different geographical locations in NSW and Australia. This is an exciting and daunting time. A large part of small business identities is about being locally owned and run, and expanding into different geographical locations can challenge this identity.…

There's so much noise out there, when it comes to marketing, it's hard to know where to start. In this workshop, participants will uncover top opportunities within their industry, and practical ways they can ramp up their marketing in 2022 to get the biggest impact. Participants will gain the insights to be able to 'focus'…

Here we explore the elements of building trust and credibility through to understanding your ideal customer and your customer value proposition. We look at the guiding principles that will underpin your plan, mapping your customer journey through to measuring the success of your online activities. Learning objectives: 1. Clarity around their customer value proposition and…

In these uncertain times are you feeling overwhelmed, stuck and ineffective in your role as a business owner? In this webinar you will learn 6 steps to maximising your productivity and how to redefine what success looks like for you and your business. • How to start working on your business, not in it •…

HOW TO UNDERSTAND THE FLOW OF MONEY IN YOUR CREATIVE BUSINESS Understanding how to manage the flow of money in and out of a creative business is always a challenge - and in a pandemic, even more so. The roller coaster of income and expenses, the 'famine and the feast', can be managed - but…

HATE SELLING? TRY STRATEGY INSTEAD. Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling. There is a simple secret to making marketing more palatable — understanding the strategy behind the sales…

The gig economy has been around for more than a decade, added to this, the pandemic has changed the way we work, forever. These forces have displaced or disrupted many niche-skilled and/or highly-experienced individuals who have many years yet to work. People searching for a way to generate income, do meaningful hybrid/remote work, or keen…

This Webinar is designed to help businesses understand how they can best leverage local search to attract customers. Finding people in their local area looking for services and ready to buy. 78% of people who perform a local search on their smartphone visit a physical store within 24 hours, and 28% of those searches result…

Online Session: Branding is the process of giving a meaning to a company, products, or services by creating and shaping a brand in consumers’ minds. This workshop will help you understand how to build a branding strategy to help customers quickly identify and experience the brand and give them a reason to choose that product…

Online Session: Now that the 2022 financial year is ending, it’s time to start planning for the coming year. In this workshop, we will delve into creating financial goals, calculating one of the most important figures for your business – the breakeven point – and learn how to use it for forecasting. Furthermore, we will…

This two-hour workshop will step you through creation of a well-considered, targeted, and strategic Marketing Plan including identifying your best research methods and refining your target markets to clarify best channels, tactics, and strategies for optimal engagement. After the workshop it will only take you a few more hours to complete your plan including an…

This webinar is designed to give small business owners the skills and knowledge to complete a financial plan within a business plan and focuses on the elements of a financial plan, defining revenue streams and financial forecasting. This Webinar provides small business owners with the skills and knowledge required to complete a basic financial plan…

Join us for this critical session on developing your USP. Are you scratching your head over what a unique selling proposition is or why you need one? By the end of this webinar, you will understand how to position your brand to stand out from your competition. You will know the key thing that set…

Interactive Online Workshop: This interactive group session is for those who never have been in front of the camera, and for those who would like to improve their presentation skills. This is an interactive virtual training for anyone who wants to learn how to film the perfect video on a phone. You’ll learn how to…

Ethics in Business – July Business Fusion Let’s hold our judgements and have a Hypo Ethical Dilemma Discussion! By hearing why people make decisions at different intersections that face us in business daily, we explore our own lines in the sand around ethics. Join Brooke Phillips, The Business Centres Education and Experience Manager and a…

Online Workshop: Get your business off the ground at speed. Do you have a business idea but are unsure where to start? Let’s make this year your year for new business success. Whether you are in the process of starting a new venture or simply have an idea and don’t know what to do next,…

Webinar: You see it time and time again, great people with great business ideas, products and services, struggle to start up, scale up and grow profitably. And one of the key reasons why many businesses fail to scale up and grow profitably, is that these businesses are not properly managing their finances. If you want…

Online Session: Have you ever found yourself having more coffee conversations than sales conversations? Would you love to see a flood of new enquiries into your business without needing to advertise? In this session, Russell Pearson will bring his decades of experience in marketing and sales growth to show you how to design a sales…

eCommerce can be a bit of a puzzle. Learn how to fit the pieces together so they can work together. You don’t have to do everything at once but you do need to see the bigger picture. In this webinar you will learn: • Choose your product or service to sell • Are your customers…

This webinar explains the importance of identifying your business’s target market and creating strategies for reaching those customers with a clearly defined marketing and sales plan. A Marketing and Sales Plan sits within the Business Planning skillset. This webinar is targeted at business owners looking to define their marketing and sales plans for their organisation.…

Once you learn how to create content from content, you can develop a content plan for your business which will see you spending minutes, not hours, on your social media each week whilst still creating subject matter that will engage your customers. What you will learn: • How to re-use content on different platforms •…

Getting found online (eg Google) can have huge advantages for your business. But did you know there are several ways to get discovered? We are thrilled to have presenter Jess Heppell, show you an overview of the different options available to you - some of which are free and easy to implement! WHAT YOU WILL…

Webinar: This webinar is aimed at people wanting to start a retail business – bricks and mortar. Would you like to open a shop to realise your dream of having a wonderful place where you can share your discoveries with others? If you are looking to sell your products in a pop-up shop or creating…