The retail landscape has changed markedly in the last decade, and the rise of sites like Amazon Australia continue to change the ecommerce space. This two hour session will cover: what retailing now looks like, the key skills you need to succeed online, core steps to set up an ecommerce business, and tips how to…

Social media is a powerful marketing tool for your business. Did you know 57% of consumers will follow a brand to learn about new products and services that they might offer? Join us for this 1.5 hour webinar to make sure you are putting the best foot forward for your brand. WHAT YOU WILL LEARN:…

As the world continues to deal with the economic and operational challenges from the global COVID-19 pandemic, cybercriminals are pivoting their online criminal methods to take advantage of the COVID-19 pandemic. On average each month, the Australian Cyber Security Centre (ACSC) receives about 4,400 cybercrime reports through ReportCyber and responds to 168 cyber security incidents.…

Thoughtful marketing campaigns create a seamless brand experience across all of your touchpoints—aka your website, social platforms, and beyond. They make your clients actually *feel* something and foster a genuine connection with your brand. We're bringing back Campaign Queen Mia Fileman to explore the key ingredients of a great marketing campaign and how you can…

You want to start a business and know that using digital tools to promote your business is important, but where do you start? This will be an interactive workshop with online influence expert Kirryn Zerna who will help you work out the first steps in getting started on an effective social media strategy. Come prepared…

Video is important because it can clearly communicate a story, in a super engaging way! Video marketing works because it allows businesses to convey emotions and answer the essential why's of our products and services. Join us and learn the WHY, WHAT and HOW to create awesome video's the EASY WAY for your socials, website…

Social media basic is a webinar for businesses who are at the beginning of their journey into the digital marketing landscape. In this webinar you will learn… • What is digital? • What are digital tools and how they benefit your business? • How to align digital needs with your business goals? • Types of…

The first session in our latest series of client training webinars to help you get more out of Xero. This session is on Payroll. We will go through setting up employees, posting pay runs and dealing with public holidays and correcting mistakes. We will also touch on STP and dealing with Jobseeker payments and other…

Social media marketing is a must for any business. In this webinar, you will learn the insights into social media platforms including Facebook and how it works hand in hand in business in the digital world. WHAT YOU WILL LEARN: • Facebook Business Manager (FBM) • Campaign, Ad sets and Ads • Budgeting and investing…

The second session in our latest regular series of client training sessions to help clients get more out of Xero. This session is on Client Invoices & Bills. Taking you through how to set up templates, repeating invoices and payment services in Xero to speed up issuing and collecting money. It is a great starting…

The third and last session in our latest regular series of client training sessions to help you get more out of Xero. This session is on Bank Reconciliation and Bank Rules. It is a great starting point for new Xero users as well as being appropriate as a refresher for those more experienced in using…

Stories can be the most powerful tool you have to captivate that attention and cut through the digital noise. Especially when you only have a short window to get noticed. In this webinar you’ll learn all the different ways to use stories to attract attention, gather new customer leads and then grow your business. In…

An online brand defines a business personality, values and speaks to individuals who are potential customers. This comprehensive guide to brand creation sets out a clear processes to define business values, mission and vision, investigates tools to determine target markets, and investigates approaches to content which speak directly to target customers through a well developed…

So you have a wonderful business with great products/services to offer. Marketing is about shouting that from the rooftops, and sales is converting those that hear you, to actually buy from you. Planning ensures that your efforts are well directed, and improves results! In this two hour webinar we will cover the basics of marketing…

A more advanced deep dive into how to be strategic with your social media in order to get sales and booking for your business. Ideal for business owners who want to grow their audience and already understand the importance & basics of social media marketing. WHAT YOU WILL LEARN: • what social media can and…

On average each month, the Australian Cyber Security Centre (ACSC) receives about 4,400 cybercrime reports through Report Cyber and responds to 168 cyber security incidents. • In this webinar we aim to get you started on your cybersecurity journey with pragmatic advice explained in plain language – we promise there is no need to bring…

In this webinar, we will discuss the many areas of your ecommerce store. With the likes of the major players in ecommerce such as Amazon in Australia, it is important we are continuously evolving. How can we make sure your online store not only survives, it thrives in the years to come. We are cover…

n uncertain times, hiring freelancers can be the solution to challenging projects and business uncertainty, especially in creative business. Freelancers are independent contractors and experts in their field, but how do you find the good ones? More importantly, how to retain them when you can't offer them stable employment? This fun and informative webinar covers…

Email marketing is perfect for businesses that want to increase the lifetime value of their customers, stay connected and build brand loyalty AND get sales quickly. Join Digital Strategist Jess Heppell for a Webinar that is all about email marketing, so that your business can benefit from the magic of email marketing as well. INTRODUCTION:…

The content a business posts is crucial to attracting new customers/clients and creating loyalty. Attendee's will gain a complete overview of content types, industries and types of business different content types are best suited to, image selection, topics and matching content to target audiences. What we will cover: • Content types • Image selection •…

Webinar: Everyone knows that starting and running a business requires cash. For staff, marketing, working capital, and everything else. Growing a business requires even more. But few people understand that a company that tries to grow too fast can run out of cash—even if its products or services are great successes. Often, paradoxically it is…

Webinar: A website is your digital shop window to any business. It is often the first interaction a prospective customer might have with your business – and also the platform through which sales and transactions are made. Ensuring a website is set up and optimised is crucial to business success. Learning Outcomes: - How to…

WHAT YOU WILL LEARN: • Create a successful business plan. • Explore your idea & how commercialise it • Marketing, website & digital strategies • Determine your business structure • What type of record keeping you will need • What is intellectual property • Know your ATO obligations (ie ABN number, GST or not etc)…

Digital marketing is a challenging space for small business owners to operate in because of how broad it is, and how often things change in digital marketing. This webinar is designed for individuals who are looking to understand the different elements of digital marketing, the advantages of different channels, and how to deploy these in…

Online Session: Branding is the process of giving a meaning to a company, products, or services by creating and shaping a brand in consumers’ minds. This workshop will help you understand how to build a branding strategy to help customers quickly identify and experience the brand and give them a reason to choose that product…

In this Business Planning Essentials webinar, you’ll learn how to plan your next 12 months by building a short actionable business plan to drive your business forward in 2022. As the saying goes if you fail to plan you plan to fail. However, many small business owners are put off by an over the top…

This two-hour workshop will step you through creation of a well-considered, targeted, and strategic Marketing Plan including identifying your best research methods and refining your target markets to clarify best channels, tactics, and strategies for optimal engagement. After the workshop it will only take you a few more hours to complete your plan including an…

Customer habits have moved to substantial use of digital platforms to purchase goods and services. Regardless of size or location, food and hospitality businesses face customer demands for online ordering. This webinar takes attendees through options and suitability of online ordering platforms, including functionality, accessibility for customers and usability to help businesses determine the best…

Every business owner, should know the basics around general bookkeeping. Even if you have a bookkeeper, you still should understand the basics. Louise from Sovereign Accounts will help you to understand the bookkeeping requirements to ensure you are compliant for each financial year. This introduction to bookkeeping will give business owners the skills to understand…

Online Session: Have you seen other businesses using events to attract and engage new customers? Would you like to know how to do it for your business? In this session, Russell Pearson will show you how to use events as a catalyst for sales growth even if you’ve never done it before. Learning Outcomes: -…

Does your business sell predominately to a business to business market? Do you believe your customers are not on social media? Social Media Strategies for your B2B business is a workshop that will help you sell your B2B products or services on social media. With advanced strategies on Facebook and LinkedIn, you will soon see…

Email marketing is perfect for businesses that want to increase the lifetime value of their customers, stay connected and build brand loyalty AND get sales quickly. Join Digital Strategist Jess Heppell for this webinar which is all about email marketing, so that your business can benefit from the magic of email marketing as well. In…

Bookkeeping can be a daunting experience without the right guidance. It helps you understand your business financials whilst helping you assess your profitability. Join us online with Grace Mugabe CPA and founder of Financially Empowered as she uncovers all the basics you need to know about bookkeeping to help your business succeed. In the session…

Once you learn how to create content from content, you can develop a content plan for your business which will see you spending minutes, not hours, on your social media each week whilst still creating subject matter that will engage your customers. What you will learn: • How to re-use content on different platforms •…

The retail landscape has changed markedly in the last decade, and the rise of sites like Amazon Australia continue to change the ecommerce space. This two hour session will cover: what retailing now looks like, the key skills you need to succeed online, core steps to set up an ecommerce business, and tips how to…

Many businesses put idealistic sounding messaging out into the big wide world in hope of resonating with the right buyers and hitting on the values nerve. We will discuss; * What is Authenticity through a business lens * Getting real with ourselves, our teams and our customers * When honestly blows back on you *…

This webinar is about upping your customer retention and branding game in the competitive and changed world of food experiences. We explore how you can create great staff culture and reward them in inventive ways; we uncover other lesser known tools in your upselling kit; we learn about how the pros retain customers, the building…