Key learning outcomes: - Understand the initial key components required to set up a website - Have a clear idea of popular website platforms, their features and price points to select one that suits their business requirements - Know website best practices and basic SEO principals to set up a good, functioning website   WHO…

Your CV, resume, bio, and/or artist statement are the basis of your marketing materials, and you'll need at least one (if not ALL) of them when you're applying for jobs, client work, grants, or residencies. But what's the difference between them, and how do you create each one effectively? In this webinar, we'll discuss: +…

Bookkeeping, accounting and understanding your business isn't as hard as you think! During this webinar, you will learn the importance of how you can track the numbers in your business. Monetising your bookkeeping data is a more advanced bookkeeping session and will give business owners the skills to understand the importance of how to track…

To attend this event, you must self-identity as Aboriginal and/or Torres Strait Islander. Attending this webinar will give you tools to be able to set and comply with all financial requirements of running a business. The key learning outcomes will be: GST requirements Taxation laws Setting up your government financial systems The presenter: Lucas Scarpin…

Creating a consistent content plan is a vital way of standing out and attracting attention through social media. If your best post was 3 months ago, then you will be forgotten. Having a plan and being strategic in the areas you focus on, will not only help you stand out it will help you position…

Online Workshop: Get your business off the ground at speed. Do you have a business idea but are unsure where to start? Let’s make this year your year for new business success. Whether you are in the process of starting a new venture or simply have an idea and don’t know what to do next,…

This is an ENTERPRISE PLUS event. Your Marketing Plan is ideally a key part of your overall Business Plan. Sometimes, out of necessity, it is a standalone document. The critical importance of an effective Marketing Plan is that it brings focus to your marketing efforts to attract customers in a cost-effective way. Revenue should represent…

CREATIVE COSTING, PRICING AND SHARING YOUR WORTH Working out what to charge for creative products and services can be a colossal challenge. Where to even start? Pricing for Creatives is a practical workshop that covers the basics of figuring out the price point for creative work, including calculating costs and understanding what the market can…

The use of messaging apps such as Messenger, WhatsApp, and Instagram Direct is continuing to grow at an ever-increasing rate. Now, more than ever, consumers expect to be able to message your business and get a meaningful reply 24/7. In this webinar, we'll uncover why you need to give your customers a way to message…

Starting a business is not only a matter of simple compliance tasks but of complex decision making around customers, products, market gap, brand and pricing. Whether you are in the process of starting a new venture or simply have an idea and don’t know what to do next, this session is sure to provide you…

This is an ENTERPRISE PLUS event. Social media trends are constantly changing, the behaviours and topics that are popular on social media right now will be discussed in detail. Social media trends are constantly changing, the behaviours and topics that are popular on social media right now will be discussed in detail. People surveyed said…

DOES SOCIAL MEDIA HURT YOUR BRAIN? Social media is a complex and challenging marketing tool for a lot of creatives, who find it hard to strike the balance between constantly talking about themselves and ignoring the platforms entirely! This friendly and up-to-date workshop covers the basics of how to kickstart marketing using social media, with…

This is a Central NSW Business HQ event. Do you have a great idea for a new business that you’d like to start up? Taking a look at your business idea potential before you make any big decisions is a great way to see if you have a potentially financially viable idea.   What you…

Feeling overwhelmed with online marketing? Not sure of how to begin or what you need to know about? With so many moving parts to online marketing, Jess will help to gain a clear understanding of how to get started. She will help you gain some clarity about where your business will find the best success…

Are you frustrated you seem to be working really hard, but there doesn't seem to be enough of a financial reward? Are you honestly paying yourself for all hours worked? Setting your prices for services can be tricky. This session includes a mind opening group exercise to make you realise there’s a lot more behind…

This is an ENTERPRISE PLUS event. This webinar will share with you the best methods for setting a price and inspire you to promote how your products and services represent value to the customer (price is merely one component of customer value). When was the last time you reviewed the prices for products or services…

Every business should have at least a basic business plan and financial plan which acts as the overall blueprint for the business. A simple business plan doesn’t need a lot of information and can be easily tailored to your business. What you will learn: • What is a business plan • How much information should…

This is an ENTERPRISE PLUS event. The National Disability Insurance Scheme (NDIS) is an opportunity for businesses to provide products and services. Learn how to price your products or services for the NDIS and gain an understanding of how the NDIS Provider Finder tool and myplace provider portal will assist your business. The NDIS provides…

"How many ways can you think of to make money? Creative businesses often need help to brainstorm all the possible ways to diversify their income streams (especially NOW) and become more financially sustainable. Diversify Your Creative Income is an interactive workshop that allows participants to discuss the various general ways that creatives can make money…

This webinar will help you understand how to adopt a best practice marketing approach for your business. Understand who your target market customer is and identify how your core products or services will meet their needs. Marketing is a social and managerial process by which individuals and organisations obtain what they need and want through…

In this online workshop, you will be able to learn the 3 P's of Podcasting methodology - Preparation, Production, and Promotion. Serial podcasting expert Darren Saul will show you how to prepare and create your own podcast, how to produce it in a way that won't cost loads of money and time, and how to…

This webinar will help you understand how to adopt a best practice marketing approach for your business. Understand who your target market customer is and identify how your core products or services will meet their needs. Marketing is a social and managerial process by which individuals and organisations obtain what they need and want through…

As a business owner employing staff you are entitled to have an expected level of productive output. When things are going well owning a business and leading your team can bring a lot of joy. Seeing staff members grow in their roles, achieve goals, and work collaboratively is rewarding and motivating. However, from time to…

Your brand’s unique and distinctive qualities create a contrast in the mind of your clients and your audience. And this is a sustainable point of difference because you can’t copy a personality. This will help you to sell, stand out and endure. How do you uncover what is unique and distinctive about your brand? And…

You must also celebrate and communicate your strengths. It is critical that the “uniqueness” of your business is clearly understood by customers so that your communications and promotions can cut through the clutter. This webinar will assist you to identify and succinctly articulate what sets your business apart from your competitors. This webinar is aimed…

When people want to find solutions or providers online they will complete a search or ‘Google it’. How do you show up in search consistently on the front page, so you get leads from people finding YOU rather than your competition? Google Business Profile (formerly Google My Business) is one of the best free online…

A well-crafted business plan can be the key to setting your business on the path to success. A business plan can help you to clarify your thinking, set SMART goals, and obtain a deeper understanding of your market. In this webinar, we will guide you through the art of creating captivating content tailored for popular…

This webinar will provide small to medium businesses with important information on the Performance and Management Services (PMS) Prequalification scheme (non-construction). If you are planning to be a supplier of goods and services to the NSW Government and you don't know where to start, then this is for you. Key Topics Include: • How does…

Government funding, grants, awards and procurement are often held up as the holy grail of a successful arts business, but this revenue stream also takes hard work and patience. After all, there’s no such thing as ‘free money’. Funding Guidelines for Creatives showcases the basics of writing, winning, and acquitting any kind of funding, as…

Creativity is just as important in business to get noticed, shared and followed. In this webinar Edwin will show you how Instagram and Facebook are the most relevant social media platform for small businesses in 2023. 1 in 3 Australians use Instagram, its perfect for growing real relationships with your target market and ultimately, selling…

Join us for this engaging session and learn how to enhance your online visibility to reach new audiences. You will have the opportunity to gain valuable insights and learn how creating short video (reels) is easier than you think!   THREE KEY LEARNING OUTCOMES: • How short video can increase your visibility to new audiences…