Loading Events

« All Events

  • This event has passed.

Understanding Search Engine Marketing – SEM

22 February 2022, Tuesday
1:30 pm - 3:00 pm


Traditional, online, through the line, below the line.
I’m going to give you a crash course in adworld lingo so you can talk like MADMEN.
We’re going to walk through the mist and see what’s behind the pretty screens we look at and what drives PPC, SERP, SEM, CPM, CPC, QS and more. By the end you’ll know a Blob from a Twain and be a bit closer to becoming one of the 1337.
This is a WORKSHOP – so you will need to have a google account, preferably with a website attached that has been tracked for a while. If you haven’t that’s ok too. You can look at ours, but you will get more out of doing it for yourself. Two screens or two laptops will be helpful – this is not a webinar to watch on a phone. A good data (internet connection/bandwidth) connection will be needed also.

* How to set up an Adword campaign
* We will look digital effectiveness and how to find out what’s working and what isn’t using Analytics.
* You’ll be logging on yourself and taking a look at your very own account.
* You will learn the difference between a Blob and a Twain

Gary Wheatstone – Business Connect Co-Ordinator & Advisor
Servicing: Team Co-Ordinator as well as servicing Lismore & Alstonville
Gary Wheatstone is a Business Advisor and Program Coordinator. He has been involved with large corporate organisations, smaller family run operations and has been a small business owner. Beginning his career in Sydney, Gary worked in including marine, construction, architectural design and electrical.
Moving to the north coast of NSW and purchasing an existing business was a steep learning curve. Financing, procurement, customer service excellence, marketing, managing cashflow, staffing and all the other hats that a small business owner wears in a day became necessary skills. Gary is passionate about small business in regional areas. He has 23 plus years of experience as a small business owner in both retail and wholesale in a country town. He understands what a business owner must deal with day to day.
Gary has a Diploma of Management, Bachelor of Social Science and Cert IV Training and Assessment.

Maureen Shelley
Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.

This webinar is aimed at small businesses throughout NSW, and has a capacity to host up to 500 people.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.


NORTEC Small Business Solutions
1800 667 832
View Organiser Website