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Building strong Key Performance Indicators (KPIs) is vital to the health and success of your business. By understanding and measuring KPIs it can help you achieve results faster. Join our session with marketing consultant and owner of The Marketing Box, Julie Lawrie, as she provides insights and tips to gauge success and identify pivot points you can use within your business.
In this session we will cover:
-Linking your marketing activities to financial targets
-Steps to creating monthly checkpoints of your marketing effectiveness
-Common (and uncommon) KPIs and metrics to measure your marketing activities
-Identifying if, and when, to consider a shift in marketing activities
-A quick look at digital marketing metrics (for your website, emails and social channels)
Meet your presenter: Julie Lawrie
Julie has over 20 years’ experience in the field of marketing, and holds a degree in Business Management (Marketing) + an Associate Diploma in Business (Human Resource Management / Industrial Relations) + has completed the Australian Institute of Company Directors Course. Julie has worked in both Australia and the USA across a broad range of industries including Building & Construction, IT, finance, manufacturing, and professional service businesses with publicly listed companies and global brands. For the last eight years, she has specialised in working with small and medium (<$30mil revenue) organisations, and currently sits in a range of Advisory roles with Executive Teams to support business growth and development through a governance & marketing lens. She is currently the Director and lead Consultant at her company, The Marketing Box, is Chair of Baptist Care SA (since 2017), was the Vice Chair of Transform Aid International, and has Chaired a governing council.
This webinar is funded through Business Connect. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.