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17 March 2021, Wednesday
10:00 am - 11:30 am

Learn how to make the most of your short-term) advertising budget, while complementing your overall Business Strategy.
Do you know what you are selling? Who are you selling it to? It is important to target the right market and know how to track that market. How can you ensure you are getting your information to the correct market?
Creating an Advertising Plan is the next step after creating your Marketing Plan. It allows you to use your funds effectively and implement tactics to enhance your business, but there are many aspects to consider before you get to your final Advertising Plan and avoid costly mistakes.
In this session, you will find the answers to these questions:
• Does advertising work?
• How do you identify what you are selling?
• How do you create an Advertising Plan and how do you know if your advertising campaign has been effective?
At the completion of the session you will leave with:
• An understanding of how to market effectively to your target demographic
• Dales “Little Whyte Book of Advertising questions
• An advertising Plan template

This online workshop for all NSW businesses and is designed for business owners exploring ways to find new customers and is limited to 20 attendees.

The session will be recorded, and the recording and associated documentation will be made available to those who attend this session.

About the presenter – Dales has an extensive background in business over his nearly 30 years as a business owner. He has operated in the sphere of Media Ownership, Real Estate, Not for Profit, Luxury Transportation and Audio-Visual Production. Combined with his 40 plus years as an active Broadcaster, Journalist, Leader & Marketer he is easily able to work with Clients from many varied backgrounds. Dales also has a strong Community ethic, and this has seen him honing his skills in Couther Disaster, Military, Public Safety, Child Protection as well as numerous Local, State and National Boards. His ethos is best summed up by the quote from Sir Henry Royce “Strive for perfection in everything. Take the best that exists and make it better. When it does not exist, design it.”


Southern Region Business Enterprise Centre
02 6297 3121
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