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4 November 2020, Wednesday
2:00 pm - 5:00 pm

As part of Mudgee Region Tourism’s commitment to industry development across the region, registrations are now open to participate in a series of new workshops as part of our Visitor Experience Virtual Masterclass series, proudly funded by the NSW Government in association with Mid-Western Regional Council.

We have engaged our long-time creative solutions partner, Klick X, to deliver a highly engaging and action-oriented series of virtual Masterclasses pitched at business decision-makers, middle line management + intermediate users of social media to elevate your visitor experiences and in turn profitability.

The Storytelling Masterclass is a three-hour interactive virtual masterclass presented by Beau Kassas // Klick X Communications Director.

Beau will help you identify an engaging and clear business story. You will learn how to explain and best deliver your story during each phase of your visitor experience. The masterclass will also highlight how you can then prompt your guests to share your story with the rest of the world.


You’ll learn how to:

  • – Identify a clear and engaging story
  • – Identify each guest and their audience profile
  • – Alter your story to suit each guest and the audience profile they fit in
  • – Understand the power of storytelling
  • – Understand how to tell a clear and engaging story
  • – Understand touch points, proof points and aids to help set the scene and paint a picture
  • – Understand the different ways to tell your story on different platforms
  • – Reconnect with your guests to remind them of your story
  • – Ensure your guests retain your story
  • – Prompt your guests to share your story with others
  • – Discuss any questions, ideas and gain clarity
  • – Discuss activity and tasks you and your staff can move ahead with to embrace the power of storytelling

When: Wednesday, 4 November 2pm to 5pm


Mudgee Region Tourism
02 6372 1020
View Organiser Website