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Research and test your small business concept

1 February 2022, Tuesday
10:00 am - 12:00 pm


This webinar will step you through the process of researching and testing your business concept before you decide on a name and branding. Before you spend money on registering that business names, securing your website domain and social assets, designing a logo and obtaining permits – it is critical to undertake research and testing using a specific sequence of best practice.
• Industry Research
• Competitor Analysis
• Strengths Weaknesses Opportunities and Threats (SWOT) Analysis & Action Plan
• Value Proposition Canvas
• Business Model Canvas
• Asking the Right Questions for Your Concept Research
• Small Scale Road Testing of Your Concept

Presenter: Viktoria Darabi superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers.
Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.

This webinar is limited to 50 attendees
This is an online ZOOM event suitable for all NSW. Those who attend will receive a copy of available resources and the recording.
The joining link for this online webinar will be emailed directly to you from the Business Connect confirmation email. Please check your junk folder for this email.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.