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Photography for online stores and catalogues
When we shop in a physical store we are able to pick up the product and inspect it. We are able to get a feel for the texture, the size, we can clearly see the colour, we are able to move it around and look at it from different angles. But when you are shopping online you can’t do any of that. So it’s really important when you are creating images for your online store, that you recreate that experience for your shopper. In this webinar I’ll be showing you how to create clear, high quality images which focus on the product without any distracting elements such as backdrops or props which could steal focus.
WHAT YOU WILL LEARN:
* Types of images needed for online stores
* Home studio setup to create infinite backdrop images
* Getting your colours correct (gray cards + avoiding colour casts)
* Camera apps (both camera and editing)
* Live demo – how to remove the background with a smartphone
* Live demo – how to remove the background using adobe photoshop
* Exporting – file types and sizes for online stores
ABOUT THE PRESENTER
Rachel Kimberley is an editorial and commercial photographer, specialising in artistic product photography with a modern, design focused style. Rachel holds a degree in Filmmaking and is focused on creating imagery that tells a story about the brands and the people behind them.
ABOUT THE HOST
Tony is a qualified accountant who has worked at the Australian Tax Office as a GST and New Business Advisor. He has been helping small businesses and has extensive experience with businesses specialising in: horticulture, creative publishing, retailing, and e-commerce over many years.
Tony knows the highs and lows of running a small business as well as the impact it can have on family members. He is keen to help you pull everything together and work out effective ways of organising and running your business. This includes help with: start-ups and business plans, cash flows, budgeting, costings, business exit plans, e-commerce, multi channel selling, inventory management, impacts of margins and discounts, bookkeeping and accounting.