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29 October 2020, Thursday
10:00 am - 12:00 pm

Your brand’s unique and distinctive qualities create a contrast in the mind of your clients and your audience. And this is a sustainable point of difference because you can’t copy a personality. This will help you to sell, stand out and endure.
How do you uncover what is unique and distinctive about your brand? And how is that expressed through the language and style of your communication online?

In this practical workshop you will:
• Uncover your brand personality
• Analyse what is unique and distinctive about your brand
• Go through practical steps of how to express your brand through the language and look and feel of your online presence.
• Review how this could be expressed on different social media platforms like LinkedIn and Instagram.

Presenter: Kirryn Zerna