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Measuring your marketing

Organiser: The Epiphany Group
31 August 2022, Wednesday
10:00 am - 12:00 pm


This webinar will take you through the basics of how to measure your different marketing activity, enabling you to get a view of what is and isn’t working to drive growth for your business and how you can adapt.

Measurement is possibly the most important, yet undervalued facet of your marketing efforts. Without it you are blind to how your time, and money, are performing in terms of gaining new customers for your business.

This session is designed to get the basics in place so you can start to understand the impact of your marketing, we will cover:

• How to set up Google Analytics
• How to track paid search, social media, local and email
• Choosing KPIs that matter
• What is GA4 and what should I do with it?

Presenting this Webinar is The Epiphany Group’s Head of Marketing, Mychal Whittle. Mychal has extensive experience working in agencies that developed and executed marketing campaigns that align with overarching organisational strategies and business offerings, Mychal understands the marketing channels suitable for small businesses and how to build efficient marketing strategies.

This is a free webinar for people from Western Sydney and has a capacity of 50. All attendees will be sent a recording of the session and any take away materials. Upon signup a link will be sent to you to join the webinar. No advanced preparation is required for this event.

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.


The Epiphany Group
1800 387 246
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