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Marketing in 1 day
This two-hour workshop will step you through creation of a well-considered, targeted, and strategic Marketing Plan including identifying your best research methods and refining your target markets to clarify best channels, tactics, and strategies for optimal engagement.
After the workshop it will only take you a few more hours to complete your plan including an annual marketing expenditure budget.
What you will learn:
• Step by Step process to create your own Marketing plan
• Clarify what you are selling and what you want to achieve – what products/services to promote for targeted effectiveness and optimal engagement
• Clarify your competitive advantage by appreciating your strengths and weaknesses – SWOT analysis
This webinar is limited to 50 attendees. Those who attend will receive a copy of available resources and the recording.
The joining link for this online webinar will be emailed directly to you from the Business Connect confirmation email. Please check your junk folder for this email.
About the presenter: Deborah Sams
A successful track record as a business owner in the marketing communications space for fifteen years, Deborah brings a wealth of experience and a demonstrated track record leading SME and multinational clients across diverse industries, develop strategic business and marketing plans.
As a Generalist Business Advisor with Enterprise Plus since 2015, Deborah’s efficacious mentoring has assisted clients build sales revenue through creative marketing campaigns, increased visibility techniques (traditional and digital channels), improved business efficiencies, issues and change management, problem-solved and business restructure. Her knowledge and understanding of business challenges is extensive and broad.
Deborah holds qualifications in Business Management, Public Relations, Marketing, and is currently attaining distinctions in Business Law studies. Deborah is an accredited mental health first aider.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.