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Mapping your customer’s experience

Organiser: The Epiphany Group
9 June 2022, Thursday
10:00 am - 11:30 am


Mapping your customer experience is a critical step for businesses to be able to perform a range of tasks, including defining your product or service, documenting and systemising your business, benchmarking your system or service offering and building out your sales and marketing plans. While it may sound like a marketing task, it is not related solely to marketing and will help provide you and current or future staff with clarity on what you do as a business.

This webinar will focus on:

1. What is the customer experience and what should it include?
2. Customer experience mapping exercises
3. Case study customer experiences across multiple industries
4. Using your customer experience to:
a. Define your product and service
b. Systemising your business
c. Differentiating you from your competitors for your Sales and Marketing Plan

Presenting this Webinar is The Epiphany Group’s Business Partner, Eboni Fogerty. With extensive experience assisting small to medium sized businesses, Eboni has over 5 years’ experience in creating systems, processes and procedures that maximise efficiency and effectiveness in the workplace.


The Epiphany Group
1800 387 246
View Organiser Website