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Mapping your customers experience

Organiser: The Epiphany Group
24 August 2022, Wednesday
4:00 pm - 5:30 pm


This expert webinar breaks down the importance of mapping your customers experience, providing clarity on what you do as a business and how you need to document and systemise your business to help develop your sales and marketing plans for continued growth.

Mapping your customer experience is a critical step for businesses to be able to perform a range of tasks, including defining your product or service, documenting and systemising your business, benchmarking your system or service offering and building out your sales and marketing plans. While it may sound like a marketing task, it is not related solely to marketing and will help provide you and current or future staff with clarity on what you do as a business.

This webinar will focus on:

1. What is the customer experience and what should it include?
2. Customer experience mapping exercises
3. Case study customer experiences across multiple industries
4. Using your customer experience to:
a. Define your product and service
b. Systemising your business
c. Differentiating you from your competitors for your Sales and Marketing Plan

Presenting this Webinar is The Epiphany Group’s Business Partner, Eboni Fogerty. With extensive experience assisting small to medium sized businesses, and a background in Law, Eboni has over 5 years’ experience delivering training and consultation to a variety of businesses across Australia.

This is a free webinar for people from All NSW and has a capacity of 50. All attendees will be sent a recording of the session and any take away materials. Upon signup a link will be sent to you to join the webinar. No advanced preparation is required for this event.

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.


The Epiphany Group
1800 387 246
View Organiser Website