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Insights to help you re-invent, pivot, or launch your food based business

14 July 2020, Tuesday
10:00 am - 12:00 pm

Tools to Help you re-examine Your “Brand” and your “Why?” in the New Normal
The Value Proposition Canvas – thinking critically (identifying risks) and creatively (mitigating risk) – being agile (developing resilience)
“Am I still relevant in my present form/location/menu? – Am I being disrupted?”
“Should I set up a Dark/Ghost Kitchen?”
An exemplar and an exercise
Buyer Personas – Uncovering Your Diner Personas for Hyper-Targeted Marketing
“Who are my customers, and am I offering them an experience?”
“Who are my customers in the new normal?”
an exemplar and an exercise