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How to use all social media features

Organiser: Enterprise Plus
30 November 2023, Thursday
1:00 pm - 2:00 pm


Creativity is just as important in business to get noticed, shared and followed.

In this webinar Edwin will show you how Instagram and Facebook are the most relevant social media platform for small businesses in 2023. 1 in 3 Australians use Instagram, its perfect for growing real relationships with your target market and ultimately, selling and converting. Instagram helps you express yourself and connect with the people · Unlock creativity with Reels and Share Stories. Facebook is a social-network service website with a list of software and technology features, which include News feeds, Friends, uploading Events etc.

This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 50 people.


1. Understand the difference between a Reel, Story and Post

2. Understand the role of each feature

3. Learn how to use each feature effectively



1. Increase engagement

2. Get more followers

3. Get more leads.


This Webinar will take place on Zoom. You will receive the Zoom link in an email from Enterprise Plus prior to the Webinar.



Enterprise Plus is a not-for-profit that has delivered Australian, NSW, and ACT Government business advisory and education programs, workshops, and webinars, across regional NSW and the ACT for more than 30 years. Our professional advisors have assisted over 100,000 small business owners, individuals, and young people to unlock their potential. Reach out to an Enterprise Plus business advisor now or book a business health checks and advice session for businesses in your region.



Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

The presenter:

Edwin John Smith – Edwin’s spent the last 10 years working in social media, where he ran the Facebook, Instagram, Twitter and TikTok accounts for some of the biggest shows on TV, including Survivor, The Voice, I’m A Celebrity Get Me Out Of Here, Love Island, 10 Sport and many more. During that time, Edwin also worked directly with Facebook, Instagram, Twitter and TikTok. Off the back of this, Edwin has an intricate knowledge of what makes each platform tick.

These days, Edwin specialises in organic social media for businesses, having worked with over 300 people in the last 3 years under his small business The Social Sandwich.

Edwin’s claim to fame is that B-grade Aussie celebrities sometimes like his Instagram photos. He doesn’t take himself too seriously, has a huge collection of fun shirts and will try to make you laugh at least 2 (two) times when you speak with him., Kylie Pettitt – Kylie is the Moderator for this Webinar.


Enterprise Plus
02 6297 3121
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