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How to undertake KEYWORD research like a Pro
Join us to master the art of keyword research. If you’re a marketer, you will know the importance of keywords. But how do you find out what yours should be? By the end of this workshop, you will know what your keywords are, how to find them and what your competitors are doing.
WHAT YOU WILL LEARN:
* What are keywords and why you need them
* How to research your keywords
* What keywords your competitors are using
* How to develop a related keyword list
* What long-tail keywords are and how to use them
* What latent semantic indexing keywords (LSI) are and how to use them
* The top 3 tools to make keyword research simple and easy
Get ready to be develop a new super power. Targeted keywords can boost your business marketing.
ABOUT YOUR PRESENTER
Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.
ABOUT YOUR BUSINESS ADVISOR HOST
Derek Tink is a Business Advisor with a focus on regional development. He has experience across a range of industries, spanning agribusiness, tourism, retail and health.
Derek has delivered specialist advice within the region including business development, marketing, digital strategy and organisational management.
A passionate ‘regional local’ who is committed to supporting regional and rural business opportunities.
Derek is involved with community groups and charity activities across the region.