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How to create an effective advertising campaign

24 June 2021, Thursday
10:00 am - 12:00 pm

Learn how to make the most of your short-term advertising budget, while complementing your overall Business Strategy.

Do you know what you are selling? Who are you selling it to? It is important to target the right market and know how to track that market. How can you ensure you are getting your information to the correct market?

Creating an Advertising Plan is the next step after creating your Marketing Plan. It allows you to use your funds effectively and implement tactics to enhance your business, but there are many aspects to consider before you get to your final Advertising Plan and avoid costly mistakes.

In this session, you will find the answers to these questions:
• Does advertising work?
• How do you identify what you are selling?
• How do you create an Advertising Plan and how do you know if your advertising campaign has been effective?

At the completion of the session you will leave with:
• An understanding of how to market effectively to your target demographic
• Dales “Little Whyte Book of Advertising questions
• An advertising Plan template

This online workshop is designed for business owners exploring ways to find new customers. The workshop is limited to 20 attendees and is available to business owners throughout NSW who are registered customers of the Business Connect program.

The session will be recorded and the recording and associated documentation will be made available to those who attend this session.

About the presenter – With 40 plus years in Media, including Ownership, Presenter, Manger and Sales Roles Dales Whyte has the first-hand experience to assist you and improve your understanding of what can be a very confusing, and if not correctly handled costly, part of your Business. Advertising should be your friend, not your Frenemy!


Southern Region Business Enterprise Centre
02 6297 3121
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