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How to create a unique selling proposition (USP)
Join us for this critical session on developing your USP. Are you scratching your head over what a unique selling proposition is or why you need one? By the end of this workshop, you will understand how to position your brand to stand out from your competition. You will know the key thing that set you apart from everyone else, and how to capture your USP is a single, pithy sentence or phrase.
WHAT YOU WILL LEARN:
* What a Unique Selling Proposition (USP) is
* How to list the differentiators of your brand
* How to research your competitors USPs
* How to define your audience’s needs
* How to craft your USP to appeal to your most valuable customer (MVC)
Get ready to set yourself apart from the pack. Your USP is the key to setting the tone for your brand.
ABOUT YOUR PRESENTER
Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.
ABOUT YOUR BUSINESS ADVISOR HOST
Derek Tink is a Business Advisor with a focus on regional development. He has experience across a range of industries, spanning agribusiness, tourism, retail and health.
Derek has delivered specialist advice within the region including business development, marketing, digital strategy and organisational management.
A passionate ‘regional local’ who is committed to supporting regional and rural business opportunities.
Derek is involved with community groups and charity activities across the region.