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Getting leads using inbound marketing
Are you sick of constantly having to go out and market to get leads? Would you like to get leads because people come to you? Do you have an email opt-in with little activity? In this session we look at why selling your big thing may not be the way to go. We’ll cover how we can create compelling opt-in offers or lead magnets to get people wanting to part with their email address so you generate warm leads and control future communication.
• A quick sales refresher
• Creating a sales funnel or flywheel
• Choosing a simple but effective lead magnet
• Monitoring what is working and what is not
• Maximising the lifetime value of the customer