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Get found in searches – introduction
A look at Google My Business
A look at Google Adwords
A look at Google Shopping
An Introduction to SEO
WHAT YOU WILL LEARN:
• Where Google fits in to your digital strategy
• When should you focus on Google in your business
• What options are available and their costs/benefits
• See examples of what has worked for other businesses
• How to measure the traffic and sales coming from Google
We invite you to join us for “the next steps” as well for a closer, more technical look at each of the tools discussed.
ABOUT YOUR BUSINESS ADVISOR HOST
Tony Brindley – Business Connect Advisor
Tony is a qualified accountant who has worked at the Australian Tax Office as a GST and New Business Advisor. He has been helping small businesses and has extensive experience with businesses specialising in: horticulture, creative publishing, retailing, and e-commerce over many years.
Tony knows the highs and lows of running a small business as well as the impact it can have on family members. He is keen to help you pull everything together and work out effective ways of organising and running your business. This includes help with: start-ups and business plans, cash flows, budgeting, costings, business exit plans, e-commerce, multi channel selling, inventory management, impacts of margins and discounts, bookkeeping and accounting.
In addition to his small business experience, Tony holds a Bachelor of Financial Administration and is a Certified Practising Accountant.
ABOUT YOUR GUEST PRESENTER
Jess Heppell – Designer & Digital Strategist
Jess Heppell is a designer & digital strategist who helps businesses get more sales online. After building her Instagram audience to over 35,000 followers Jess is now helping her clients do the same.
This webinar is aimed at small businesses throughout NSW, and has a capacity to host up to 500 people.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.