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Expand into Chinese market with WeChat

Organiser: BEC Business Advice
29 July 2020, Wednesday
10:30 am - 11:30 am

Reaching out to new markets is an important strategy during tough economic times.

Chinese messaging app WeChat has over 900 million monthly active users worldwide. Known in China as Weixin, WeChat’s various functionalities are now deeply woven into the fabric of daily life for its users.

WeChat’s growth still shows no sign of slowing, either. For example, there is a significant, untapped opportunity to monetise this vast user base through advertising, gaming, and payment processing. What do Australian businesses need to know about WeChat? How are Aussie brands using the platform for advertising?

Our guest speaker in this month’s webinar is Helene Chen, Marketing Specialist at Content Smith. Join us as Helene guides us through the past, present, and future of WeChat, focusing mainly on the following questions:

1. What is WeChat?
2. Who uses the app?
3. What can it be used for?
4. What are WeChat’s ‘mini-apps’?
5. Why is it so successful? And how does it compare to Western equivalents?
6. How can Australian businesses use WeChat to engage with local and overseas customers?

You’ll then have time to ask Helene any questions to find out if marketing to Chinese customers is right for you and your business.

Keen to know how to engage with your Chinese-speaking customers and business contacts? Secure your place at this webinar and register now.


BEC Business Advice
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