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Developing your brand
It is common for small businesses to develop their brand on the go, and as they test who is interested in their product or service. Once you can clearly define your product or service and who wants it, you can then develop a long lasting, robust brand. This Webinar is designed for those business owners who understand their business model and want to consolidate or develop their brand to reflect that.
In this Webinar, we will be focusing on:
– Defining what a Brand is
– Components of your Brand
– Process to define a brand using a Self-Assessment Form
– Defining your Brand Personality and Voice
– Developing a Visual Brief
– Developing a Brand Guideline
This webinar will be done referencing Case Studies, with all tools and templates used being made available to participants. The last 30 minutes of the Webinar will be allocated to a Question and Answer session, where participants can pose business specific questions.
Presenting this Webinar is The Epiphany Group’s Marketing Director, Mychal Whittle. With extensive experience working in Agencies that developed and executed company Brands that align with overarching organisational strategies and business offerings, Mychal understands the marketing channels suitable for small business.