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Define your target market
In business… and in life… you’re not going to be everyone’s cup of tea, and that’s perfectly okay.
The magic happens once you can identify the group(s) of potential consumers who are ideally suited to your product and then specifically tailor each aspect of your business to meet their needs.
Stop wasting time and money trying to please everybody, come and get started pinpointing exactly who you love doing business with so you can target them and build your business.
Learn how to:
• Identify why getting specific makes more money!
• determine who is your ideal client
• discover what you need to know about them
• find their customer voice
• market to them, and them alone
• deliberately repel those who don’t make good clients
Presenter: Jane Tweedy is a small business advisor, consultant and trainer. Jane is passionate about helping small businesses succeed and has an interactive style, ensuring all participants receive great value from their investment. Jane works for Western Sydney Business Centre as a small business advisor, and provides training as part of her new business, FAQ Business Training.
Jane has a broad background in corporate, volunteering and small business. This provides for a unique perspective at a strategic and detail level. Jane is a lifelong learner and you will benefit from her wealth of applied knowledge and experience.