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Customer retention and brand building in the new normal

3 March 2021, Wednesday
10:00 am - 12:00 pm

This workshop is about upping your customer retention and branding game in the competitive and changed world of food experiences. We explore how you can create great staff culture and reward them in inventive ways; we uncover other lesser known tools in your upselling kit; we learn about how the pros retain customers, the building blocks of customer loyalty and demonstrating value; we unpack the needs of solo diners and how to integrate kindness into your brand; and the critical role of trends and the shift in consumer food attitudes.

• Restaurant Culture and the Secrets of Upselling in Dining
• How Restaurants and Cafes can Retain Customers
• How Restaurants and Cafes can Develop Customer Loyalty
• How Restaurants and Cafes can Infuse Kindness into their Brand
• How to Capture the Hearts of Solo Diners
• The Food Trends 2020 and Beyond in the Next Normal

Presenter: Viktoria Darabi
Viktoria’s superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers.
Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.

There is a Maximum of 20 spots available.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.