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Customer journey mapping 101
Getting into the minds of your customers can be challenging. Once you think you’ve got their every want and need accounted for, new technology, preferences, and buying trends emerge. You may wonder why a customer spends so long browsing your selection and adding products to their cart just to close the tab, or why it’s taking your customers several steps to get from point A to point B when it should only take one. Whatever the confusion may be, the root cause is that you most likely don’t have a clear grasp of the customer’s journey to purchasing your product or service. This webinar will show you how you can solve those challenges.
-What is a Customer Journey Map
-How does it help you uncover opportunities in your business
-How can you map your own Business customer journey
-Customer Journey Map Examples
-Free Customer Journey Map Template
Meet your presenter: Damian Kernahan
Damian Kernahan believes Branding is the promise you make; Customer Experience is the promise you keep.
To help Australian organisations keep more of their brand promises, as co-founder of Proto Partners, Damian pioneered the introduction of Service Design to Australian business in 2008. Having worked across Australia and the USA in senior marketing and management roles, he combined his MBA studies, his marketing services experience and a deep interest in the power of design to start Australia’s first dedicated Service Design consultancy.
Damian is considered one of Australia’s leading experts on Customer Experience and Service Design having worked with both fast growing and blue chip companies on how to harness the power of design to create intentional service experiences, customers love.
He is an authority on Customer Experience Management, Service Design and Service Innovation.
This event is provided through Business Connect. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.