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Create an effective advertising campaign

16 March 2022, Wednesday
10:00 am - 12:00 pm


How to make the most of your short term spend in advertising (year or less), while at the same time complementing your overall Business strategy. Do you know what you are selling, is it an object or is it best promoted as a desire utilizing creative marketing? Who in fact are you selling it to, the importance of targeting the right market and how to track that market, importantly how do you ensure you are getting the correct Market? Creating an Advertising Plan is essential in your business, it allows you to save money and implement tactics that will enhance your business, but there are many aspects to be considered before you actually finalise the Plan, this will help you avoid the costly mistakes. Learning Objectives: Participants will learn: • Identify your Ideal Client. • To enhance your advertising by aiming Directly to the Consumer who is supplying our best Revenue • How to identify what you are selling. You are selling more than a product. • How to create an Advertising plan • How to discover if that campaign has actually been effective. Outcomes: At the completion of the session the participants will leave with: • The Way to maximise the business by understanding, via case studies, who their Ideal Client is. • Maximise business activity by properly understanding what the product s they are offering • An understanding of how they can market effectively to their target demographic. • The Little Whyte Book of Advertising Questions • An Advertising Plan This webinar has the capacity to host up to 50 people. This is an online ZOOM event suitable for all NSW. Those who attend will receive a copy of available resources and the recording. Click BOOK NOW to register. You will receive the Zoom link in your confirmation email. Attending this event will consolidate your thinking about starting a business in NSW. You’ll then be eligible to book an advisory session to test your business idea. About the presenter: Dales Whyte With over 40 plus years in Media, including Ownership, Presenter, Manager and Sales Roles, Dales Whyte has the first hand experience to assist you and improve your understanding of what can be a very confusing, and if not correctly handled, a costly part of your Business. Advertising should be your friend, not your Frenemy! Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.


Southern Region Business Enterprise Centre
02 6297 3121
View Organiser Website
Online Event via Zoom