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Create a year’s BLOG posts in 20 minutes
Join us to supercharge your business blogging. Are you a small business owner who hates blogging? In this 3-hour session you will develop a blog toolkit that will save you hours of effort every week.
WHAT YOU WILL LEARN:
* The 4-stage marketing funnel
* How to define your ideal audience
* How to develop audience personas
* How to craft your tone of voice
* How to define and refine keyword search terms
* How to use tools to create topics
* How to use your blog template, scheduling tool, and keyword planner
At the end of this session, you will have a tool kit to plan, schedule and write, a year of content.
ABOUT YOUR PRESENTER
Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.
ABOUT YOUR HOST
Derek Tink is a Business Advisor with a focus on regional development. He has experience across a range of industries, spanning agribusiness, tourism, retail and health.
Derek has delivered specialist advice within the region including business development, marketing, digital strategy and organisational management.
A passionate ‘regional local’ who is committed to supporting regional and rural business opportunities.
Derek is involved with community groups and charity activities across the region.
There is a Maximum of 20 spots available.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.