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Create a years BLOG posts in 20 minutes
Join us to supercharge your business blogging. Are you a small business owner who hates blogging? In this 3-hour session you will develop a blog toolkit that will save you hours of effort every week.
WHAT YOU WILL LEARN:
The 4-stage marketing funnel
How to define your ideal audience
How to develop audience personas
How to craft your tone of voice
How to define and refine keyword search terms
How to use tools to create topics
How to use your blog template, scheduling tool, and keyword planner
At the end of this session, you will have a tool kit to plan, schedule and write, a year of content.
ABOUT YOUR PRESENTER
Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.
ABOUT YOUR BUSINESS ADVISOR HOST
Tony is a qualified accountant who has worked at the Australian Tax Office as a GST and New Business Advisor. He has been helping small businesses and has extensive experience with businesses specialising in: horticulture, creative publishing, retailing, and e-commerce over many years.
Tony knows the highs and lows of running a small business as well as the impact it can have on family members. He is keen to help you pull everything together and work out effective ways of organising and running your business. This includes help with: start-ups and business plans, cash flows, budgeting, costings, business exit plans, e-commerce, multi channel selling, inventory management, impacts of margins and discounts, bookkeeping and accounting.
In addition to his small business experience, Tony holds a Bachelor of Financial Administration and is a Certified Practising Accountant.
“There is a Maximum of 20 spots available.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.