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Craft your digital marketing plan

Organiser: Enterprise Plus
30 June 2022, Thursday
10:00 am - 11:30 am


Here we explore the elements of building trust and credibility through to understanding your ideal customer and your customer value proposition.

We look at the guiding principles that will underpin your plan, mapping your customer journey through to measuring the success of your online activities.

Learning objectives:
1. Clarity around their customer value proposition and key attributes for promotion
2. An overview of brand positioning and impacts on core messaging
3. Marketing channels through to measures of success.

Learning outcomes:
1. The key components of their new financial year marketing plan
2. A clear understanding of guiding principles to apply to their marketing activities.
3. Strategies to build trust and credibility so their ideal customers buy from them.

This webinar is aimed at small businesses throughout NSW who have just started or have an established business and we have the capacity to host up to 500 people. Those who attend will receive a copy of available resources and the recording.

The joining link for this online webinar will be emailed directly to you from the Business Connect confirmation email. Please check your junk folder for this email.

About the presenter: Marion Di Benedetto –
Marion is Strategy Director with Sierra Marketing – a boutique agency driving inspirational and fresh thinking into marketing in the digital economy. Marion founded Sydney based Sierra Marketing in 2007 and since then, has been focused on helping clients to increase productivity and grow their business. She is passionate about problem solving in a business and communication context and loves to simplify communication and marketing strategies.

Marion has been part of the G20 Young Entrepreneurs Alliance since 2013. She believes that entrepreneurial thinking is a force that stimulates progress and loves to encourage those she works with to harness the power of entrepreneurial thinking to achieve overall personal and business success and realise their full potential.

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.


Enterprise Plus
02 6297 3121
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