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Craft your customer avatar

14 October 2020, Wednesday
6:00 pm - 8:00 pm

It is critically important to the success of your marketing, sales, product development, and delivery of services that you have a deep understanding of who your Customer Avatar is.

You’ve likely heard the phrase, “You can’t hit a target you haven’t set” this applies beautifully to the importance of having a clearly defined Customer Avatar. You may call it a Buyer Persona, Marketing Persona, Target Market or Ideal Customer.

In this fast-paced 2-hour hand on workshop, business coach, Lisa Penson, shows you how to craft your perfect customer avatar and begin the journey of successful marketing, sales, product development, and delivery of services that will knock the socks off your perfect customers.

Presenter: Lisa is passionate about working with small business owners to help them achieve their goals and develop plans to take their business to the next level.
Lisa wears many hats – mentoring, consulting, facilitating and training – she has worked with many business people from a large variety of industries and at all stages of their business,
Lisa speaks on business topics, runs networking events as well as teaching the Certificate IV and Diploma of Business. Lisa’s runs workshops that are practical, informative, relevant and fun.