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Boost your customer base
COVID has brought two hitherto hidden realities of small business in the food and tourism sector into the spotlight for consumers: steep commissions of online aggregators like UberEats and Bookings.com and the critical importance of Loving Local. The heightened awareness around book & pay/click & collect, direct with the venue presents small businesses new marketing challenges. You now need to: ‘spread your eggs;’ re-engineer your website to do most of the marketing with a sales funnel structure; become very smart about the world of digital marketing opportunities; and know how to produce & distribute the right content, at the right time, for the right audience.
• The World of Digital Marketing – PESO Model
• Food Media & Influencers – the who and how of food media, instagrammers & bloggers
• How to run a great familiarisation tour for any type of influencer
• Catering, Food Service Industry and E-Commerce
• Food Tourism Media, Influencers and your VIC
• Case Studies – those doing it well
Presenter: Viktoria Darabi superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers.
Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.
Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.