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Beginners Guide to Marketing
HATE SELLING? TRY STRATEGY INSTEAD.
Marketing is one of the most despised and least understood aspects of running a creative business and being an arts entrepreneur. Most creatives hate to sell, and would rather be making than hustling.
There is a simple secret to making marketing more palatable – understanding the strategy behind the sales will make a huge impact on your creative career. This down-to-earth and enjoyable workshop explores the mystery behind the marketing magic, specifically for creative professionals.
We’ll also examine:
– the key elements of a successful marketing campaign;
– how to understand clients, customer and competitors;
the deeper meaning of word-of-mouth marketing;
– the importance of social media;
how to make a website with impact … and much more!
Our Beginners Guide to Marketing workshop is tailored specifically to creative people who are (or want to be) self-employed, from students and start-ups to experienced freelancers and arts organisations.
What do I get?
All participants of this workshop also receive:
– Lifetime access to a dedicated Beginners Guide to Marketing dropbox folder full of additional resources and help;
– Access to a dedicated webpage full of links and resources to help them get ahead in their creative business.
Who should enrol?
This workshop is ideal for recent graduates, freelancers and anyone struggling with the marketing of their creative practice.
Who is presenting?
Award-winning creative industries expert Monica Davidson, a writer and filmmaker by trade who founded the Creative Plus Business Group in 2016. Monica is a skilled facilitator who has helped literally thousands of creative practitioners through the process of starting and building their creative businesses.
What is South East Arts? South East Arts is the regional development organisation for arts and culture in the Bega Valley, Eurobodalla and Snowy Monaro. They support arts and culture throughout the region working across visual arts, theatre, music, dance, screen and heritage. Their projects connect with individual artists, arts organisations, communities and audiences.
Accessibility: if you have any access requirements, please email firstname.lastname@example.org
This workshop will take place on Crowdcast. You will receive your workshop password from Creative Plus Business shortly after clicking BOOK NOW.