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Adwords and Analytics for beginners

1 June 2021, Tuesday
10:00 am - 1:00 pm

Traditional, online, through the line, below the line.
I’m going to give you a crash course in adworld lingo so you can talk like MADMEN.
We’re going to walk through the mist and see what’s behind the pretty screens we look at and what drives PPC, SERP, SEM, CPM, CPC, QS and more. By the end you’ll know a Blob from a Twain and be a bit closer to becoming one of the 1337.
This is a WORKSHOP – so you will need to have a google account, preferably with a website attached that has been tracked for a while. If you haven’t that’s ok too. You can look at ours, but you will get more out of doing it for yourself. Two screens or two laptops will be helpful – this is not a webinar to watch on a phone. A good data (internet connection/bandwidth) connection will be needed also.

* How to set up an Adword campaign
* We will look digital effectiveness and how to find out what’s working and what isn’t using Analytics.
* You’ll be logging on yourself and taking a look at your very own account.
* You will learn the difference between a Blob and a Twain

Maureen Shelley is an experienced writer, editor and digital strategist. Formerly a nationally syndicated journalist for News Corp (Australia), at TCC, Maureen focuses on digital content and feature campaigns. With masters’ degrees in law, business and social administration as well as a decade in business Maureen knows the theory, practice, pain and delights of small business.
Maureen is an international speaker, having presented on the technology of content marketing at the International Summit on Content Marketing, Salesforce World Tour, and Small Business Month.

Derek Tink is a Business Advisor with a focus on regional development. He has experience across a range of industries, spanning agribusiness, tourism, retail and health.
Derek has delivered specialist advice within the region including business development, marketing, digital strategy and organisational management.
A passionate ‘regional local’ who is committed to supporting regional and rural business opportunities.
Derek is involved with community groups and charity activities across the region.​

There is a Maximum of 20 spots available.
This is a live online event and will be recorded. Those who attend will receive a copy of the recording & any available resources.


NORTEC Small Business Solutions
1800 667 832
View Organiser Website