PROPERTY STYLIST or INTERIOR DESIGNER… is there really a difference???

Owner/Director/Wife/Mother/Ideas Lady - Perfectly Sorted

Often, I am asked by clients, be they homeowners or selling agents, if there is any difference between property styling and interior design.
There is actually a huge difference – though property styling is a type of design, it is vastly different from interior design.
When property styling, we are preparing a home for sale while interior design refers to working one on one with a homeowner to personalise a design for their space and needs.

What really is property styling?
A professional property stylist’s goal is to emphasise the positive features of a property to make it a quick and profitable sale process.
For example, property stylist might bring more natural light into the home, and also create visual square meterage by arranging furniture in a more inviting way. Neutral tones and colours are chosen to appeal to a wide audience of potential buyers.  The end plan is to have as many purchasers as possible, fall in love with the property

And interior design?
An interior designer’s role is to ensure that a homeowner’s personal aesthetic is incorporated with the functionality they need for daily life. This includes customising things in the home like furniture, tiles, flooring and wall coverings to reflect the homeowner’s personal style. The end plan is for the homeowner to fall in love with the look and function of the space.

What does this look like in real life? 
Let us take a dining room and the options for decorating the walls….

What would the home stager do?
Bright or bold wallpaper in the dining room will not appeal to all potential buyers. This is where your property stylist would advise a fresh coat of paint, which is a lot simpler and will appeal to a larger spectrum of buyers.

What would the interior designer do?
An interior designer might personalise a home with fun and bold patterned wallpaper which incorporates well into the home’s entire design scheme, and showcases the special dining table you found on a trip to visit your sister in Mittagong.

One thing is for sure – property styling is the secret for optimising property sales, and our mission at Perfectly Sorted is to provide home sellers and real estate agents great value and service across regional NSW.

Ali Broinowski

Owner/Director/Wife/Mother/Ideas Lady - Perfectly Sorted

PERFECTLY SORTED - organise | style | move

Living and working locally since 1994 - Ali is passionate about Mudgee and it's thriving opportunities. Working in allied health for many years with a love of all things organised -a blending of these passions led to Perfectly Sorted.

Perfectly Sorted provides assistance during the BIG occasions of life - selling your home, moving house, downsizing into aged care, and helping manage the estate of a loved one.

With a love beautiful and organised homes, we offer home styling, organising, housekeeping and anything which helps enjoy their homes and reduce stress. Our recent addition of our retail showroom in our new HQ on Lions Drive, provides access to beautiful and curated furniture and decor for everyone. We understand sometimes it is overwhelming to decorate your home, so we help - personal advice and selection, delivery and installation are all part of the service.

Preparing to sell - it is so important your home looks its best - online presence is the key - and our tricks and techniques help catch the eye of buyers and ensure your property stands out from the crowd.

The Perfectly Sorted team is hand picked for attention to detail, empathy and resourcefulness , ensuring a customer experience like no other. We aim to stand out from the crowd with everything we do.

Perfectly Sorted